Alex Reid Completes Charity Cycle Challenge


Alex Reid Completes Charity Cycle Challenge
Agent Contact:
Alex Reid
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Last July we announced that Alex Reid, our Head of Commercial had set himself a pretty epic challenge to help us raise £30k for our nominated charities as part of our 30th company anniversary celebrations.

He challenged himself to cycle up and down the equivalent of 13 of the highest peaks and best-known mountains around the world on his mountain bike! We are pleased to announce that he finally completed his challenge on New Years Eve having racked up an incredible 155,571 ft of climbing, the equivalent of cycling 5.36 times up Everest, which involved 145 rides, 1,858 miles all off-road cycling and a total of 188.5 hours on the bike!

You may ask if he is still riding given spending over 30 hours every month in the saddle? The answer is YES!

Alex is a keen cyclist and whilst he wasn’t able to travel to each country in person, during his challenge he took advantage of the many ‘high peak’ locations around the East Midlands.

We are reliably informed by his trusty calculations this means he has cycled the height of the following mountains – which is pretty impressive!

  • Everest
  • Mount Olympus
  • Mount Fuji
  • Kilamanjaro
  • Matterhorn
  • Mount Vesuvius
  • Ben Nevis
  • Snowden
  • Table Mountain
  • K2
  • Mont Blanc 
  • Scafell Pike
  • El Capitan

By 27 August, he had reached the top of Table Mountain and had climbed 100,899 ft with 54,760 ft. to go. He has just started on K2 (28,251 ft) which left the equivalent of Mont Blanc, Scafell Pike & El Capitan to left cycle by the end of 2021!

We have now surpassed our £30k target and have currently raised £31,175 online and with some additional donations that have been sent directly to us we are now hoping to reach £40,000.

So if you would like to support three great charities: Loros Hospice, Rainbows Hospice for children and young people, and homeless charity One Roof Leicester, it’s not too late to donate. Please email


Agent Contact:
Alex Reid
Agent Details: